There is luxury in a Range Rover that cannot be had in a Jeep Grand Cherokee even though both are decent commercial off-road performers. The Range Rovers and Land Rovers had a reputation of needing extra repairs, and expensive repairs they were. However, those days may be behind them. The high end luxury SUV market has the Range Rover at the top of the heap for comfort and cool things that buyers of these vehicles expect.
I find it strange that the utilitarian use of off-road capability has so much of a concentration on comfort with both of the vehicles. Even the Jeep has leather seats and fancy things available. Personally I would really like to see a really tough SUV that has a durable interior and exterior along with components that are truly off-road capable. Sure, we can custom build these things, but I think that there would be a market for this type of vehicle if a good one was introduced.
The Honda Element has a polymer floor available and water resistant seats, if I remember correctly. This is a great vehicle to take the kids and Rover to the beach in. It is great to go a little off-road and down to that fishing pond too. However, the interior things that make it appealing are not met with a true off-road capability and durability like the Jeep provides.
I would like to see a vehicle with a polycarbonate dent and scratch resistant outer skin over a tough inner cage and powertrain capable of getting through some tough terrain yet also capable of handling highway speeds. The interior can be comfortable yet able to hold up against the wear and tear off-road adventures bring. There is no way to keep the outside from getting in even if you just park in the parking lot where the surf’s up. Sand is a reminder of that.
It would be refreshing to see a high end commercial SUV offering to the general public that had all of the compromises and details worked out into a nice package that would hold up to real world use and still be affordable for a family to buy. However, such and experiment probably will not be coming out of any manufacturer anytime soon.